TD JerkFest 2024 Returns with New Features and A New Generation Dancehall Sensation Headliner

A full weekend of Caribbean Culture, Cuisine, Music, and Family Fun is Back at Centennial Park in Etobicoke

For Immediate Release May 3, 2024 (Toronto, ON) – The highly anticipated TD International Jerk Food and Music Festival (TD JerkFest) is preparing for this year’s exciting weekend celebrating Jerk delicacies, music, art and community with an extra Caribbean flare at Centennial Park in Etobicoke – 256 Centennial Park Road from Friday August 9th to Sunday August 11th. This year’s festival kicks off with Friday Night’s Headliner: new-generation Jamaican dancehall artist, Masicka.

Hailed as the next rising star in dancehall, Masicka brings his one-of-a-kind style from Jamaica to Toronto. A seasoned artist known for pushing the boundaries of dancehall, his music uniquely sets him apart by incorporating elements of hardcore hip-hop and modern quiet-storm R&B. As a multi-talented artist, Masicka has collaborated with notable names in the dancehall industry such as Popcaan, Dexta Daps, Shenseea and Stefflon Don, releasing hits like Hit & Run, March On, Stars R Us, and Moments.

"We're thrilled to announce that this year will be filled with exciting changes to enhance the festival experience for our attendees. The biggest change is that we are going cashless at the entry gates and alcohol bars for a faster and seamless experience,” shared Anthony Plummer, Founder and Executive Director of Caribbean Promotions Arts and Culture Inc. “Additional changes will be revealed in the coming months, but attendees can still look forward to an entertaining weekend of delicious cuisine, interactive chef demos, family fun, and performances from international and local artists.”

TD JerkFest has always been committed to promoting and uplifting local talent and is once again partnering with Flow 98.7 to put finalists of the Show Your Flow contest on the TD JerkFest stage. Cash prizes are also up for grabs, artists have until May 19th to submit their best video to Jerkfestival.ca in the following categories: hip hop, R&B, gospel, dance, reggae, and dancehall.

“Festivals like TD Jerkfest help bring people together to experience the vibrancy and diversity of our communities. Through the TD Ready Commitment, our corporate citizenship platform, we’re proud to support equity-focused cultural events that create opportunities for people to connect and provide a platform to highlight the unique and diverse talent that make up our local communities,” said Robyn Small, Senior Manager, Philanthropy, Sustainability & Corporate Citizenship, TD Bank Group.

More announcements to come on headliners, chefs and contests for the 2024 TD JerkFest - a must-attend summer festival, bringing the vibrant culture and flavours of the Caribbean to Toronto.

The TD International Jerk Food and Music Festival is supported by the TD Bank Group through the TD Ready Commitment.

About The International Jerk Food and Music Festival (JerkFest)

JerkFest is an annual event celebrating jerk cuisine and Caribbean culture organized by not-for-profit organization Caribbean Promotions Arts & Culture Inc. More than 60 000 people attend each year in Etobicoke’s Centennial Park. JerkFest has been voted by BlogTO as one of Toronto's top 50 must attend summer events in 2022 and one of Ontario's top 100 festivals since 2011.

The TD International Jerk Food and Music Festival is also supported by The Government of Canada, SOCAN Foundation, Jamaica National Money Transfer, TicketPro, The City of Toronto, Ontario Trillium Foundation, FLOW 98.7, Greater Toronto Airport Authority, Raymond Foster Realtor, and the Government of Ontario.

Contact: Fennella Bruce|FKB Media Solutions | 647.290.7610 | fennella@fkbmedia.com

For more information about JerkFest Presented by TD: Visit www.jerkfestival.ca, Follow @JerkFestivalToronto on Instagram and @JerkFestivalToronto on Twitter and @JerkFestivalCanada on Facebook