Oh Canada - What A Media Day It Was!

It was a Canada Day media frenzy for client Liberal MPP Mitzie Hunter. What a whirlwind! This was the shortest and quickest turnaround campaign that I have ever done. We found out last Thursday NIGHT that the Queen's Park lawn was approved for Mitzie's brilliant idea of bringing back the Canada Day celebrations to QP after Doug Ford abruptly cancelled a 52 year tradition. The #PeoplesPicnic was born!

Three days to get the word out to Ontario. I didn’t get much sleep - especially on the Thursday night into Friday morning as a media release had to be written and sent out and contacts had to be flagged to look out for it in their in-box. We managed to get top of the hour positioning Friday on the two most watched morning shows in the GTA. We did an all day media blitz starting with Breakfast Television and CP24 Breakfast, CTV News Channel and it kept going: The Toronto Star, National Post, Your Morning, Canadian Press, CityNews, Hamilton Spectator, YahooSports.ca, CBC News, The Welland tribune CHCH TV and CFRA Ottawa radio to name just a few of the outlets that gave us coverage and helped spread the word!!

As you can see from the photo, every outlet came out on Canada Day Monday and we held a scrum and got day of coverage across the board. The turnout was great and there was a steady stream of Canadians thanking Mitzie for picking up the baton and making sure celebrations did happen at Queen’s Park. It was an amazing day, check @mppmitziehunter for pics on IG and Twitter.

After that, I went home and slept!

Photo Credit: Delorean Klien