The launch of a new organization is an event, but how do you make it a story that’s consumable for the media and its intended audience. I break down the formula used to pitch a big story and pull the nugget out of it to get media coverage.
Read MoreThe launch of a new organization is an event, but how do you make it a story that’s consumable for the media and its intended audience. I break down the formula used to pitch a big story and pull the nugget out of it to get media coverage.
Read More